Stephanie Swain

After making the decision to change their name, Center for Health Progress needed a crystal clear brand strategy, key messages, and a vibrant new visual identity. Their new brand promise, "Common ground. For common good." helps their team rally around their role as the convener and leader bringing together all the people and organizations working to ensure the health care system works for all Coloradans. The new strategy, key messages, and visual identity can be viewed and experienced on their full site here.