San Francisco Day School
BRAND, MESSAGES, VISUAL ID, CAMPAIGNS, CONTENT, COLLATERAL, WEB, VIDEO
Role // Brand Strategist, Writer, Project Manager
Agency // Mission Minded
San Francisco Day School has remained true to the founders’ mission of educating its students according to the highest standards of academic and creative excellence. But rather than seeing these two pillars—academics and creativity—as equally important, they see them as integrally linked. Broadcasting that San Francisco Day School is “Where intellect and imagination intertwine” ensures they are understood by like-minded and right-fit families. The brand was brought to life with a new visual identity that includes an SF-centric logo and an illustration of the city created by an SF Day teacher. The new brand served as a foundation for a capital campaign, admissions campaign, collateral, video, and website.
Results
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Gold Award for Admissions Brochure in the 2019 Annual Educational Advertising Awards
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Bronze Award for Campaign Video in the 2019 Annual Educational Advertising Awards
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Silver Award for Enrollment Package in the InspirED School Marketers 2018 Brilliance Awards
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Silver Award for Fundraising Appeal in the InspirED School Marketers 2018 Brilliance Award
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Bronze Award for Brand in 2019 CASE Circle of Excellence Awards
The admissions viewbook provides a succinct overview of the uniquely intellectual and imaginative world of San Francisco Day School. In addition to inviting in prospective parents, a removable activity book allows even the youngest stakeholders—incoming Kindergarteners—to experience the magic of SF Day.
The case for support to to raise funds for capital improvement relies on the donor's pride—for SF Day and for San Francisco and for
raising families there. "This is our day!" implies urgency and opportunities to seize. A front cover that unfolds to reveal the
new San Francisco Day logo and SF skyline.
